Toolkit
The Result
Two years as their web team
A reliable, high-quality web partnership that let Datafold's marketing team scale their presence and focus on growth. Over two-plus years I delivered landing pages, resource hubs, and custom company pages on top of a reusable Client-First component system — an extension of their team, not a vendor they had to manage.
The Engagement
Embedded, not outsourced
Datafold, a fast-growing data-reliability company, had no in-house web resources to keep pace with their marketing. For over two years I served as an extension of their team — building and shipping alongside their campaigns, learning the product deeply enough to write and structure pages in their voice, and moving fast without constant oversight.
Phase 1
A reusable component system
The foundation was a new component system on the Webflow site, built with the Figma Client-First (Finsweet) methodology — the same class and structure standard I used on Notarize. Predictable naming, no style bloat, and modular components meant every new landing page was assembled from a shared system rather than hand-built, so quality stayed consistent and production stayed fast.
Landing and product pages assembled from the shared Client-First component library.
Phase 2
Landing pages, resource hubs & the blog
On top of the component system I built high-converting, focused landing pages and the resource hubs and blog that carry Datafold's content — each structured for conversion with a clear single CTA rather than trying to serve every audience at once. Technical SEO ran alongside the builds, keeping the growing page count clean and crawlable.
Reflections
What I Learned
A component system is the real deliverable
Any single landing page is disposable; the system that produces them is not. Building on Client-First meant the tenth page took a fraction of the effort of the first, and every page inherited the same quality bar automatically.
Domain fluency accelerates everything
Data infrastructure has its own vocabulary. Investing early in understanding Datafold's product and audience paid back in faster production, tighter copy, and far fewer revision cycles.
Reliability is a competitive advantage
An embedded partner earns trust by executing without needing to be managed. Showing up consistently over two years was worth as much to Datafold as any individual build.
Focused landing pages out-convert comprehensive ones
A well-structured page with a single CTA consistently beat a page trying to serve every audience. Constraint, not completeness, is what makes a landing page convert.
