The Result
The Result
The process towards creating a high-quality app design
Initial Ideation
The planning phase to hammer down all the internal details, goals, and story I want to tell with Pearly Whites
Design Phase
Using the research done to then start exploring the design for the app
Prototype
Putting everything together in a high-quality prototype in Figma
Phase 2
Phase 2: Pretotyping Process
Taking the app concept and bringing it to life with a real-world solution
a smart mirror is a natural evolution of the pearly whites app, where brushing happens the most.
The Idea
Breaking down each characteristic of the mirror and it’s potential challenges
The Promotion
the process to guage interest and see the viability of this pursuit
The Results
Where Everything Led To
Reflections
What I'd Do Differently...
Stronger and earlier marketing push
The marketing for Pearly Whites only lasted about a week. With more time and funding, Ideally would like to run it for a month long with various ads spread throughout.
Include more of Fresh’s personality throughout marketing
Going along with the last point, I would include Fresh's presence as a mascot much more in the marketing to get people acclimated with his character
More word-of-mouth advertising
I'd speak to a lot of people in-person and have them share the details as well.
Include shots of prototype to give people a better idea of the product
I also felt as if people were missing out on the whole idea of Pearly Whites. Including the app mockups would give them a better sense of what they were signing up for.
