The Result
The Result
A modernized, SEO-optimized, accessible website that aligned with Eduphoria!'s nationwide growth strategy and empowered their internal team to own and scale their digital presence.
The Challenge
Eduphoria! needed a website that could support their nationwide expansion and better communicate their enhanced messaging.
Design & Development
Rebuilt all core pages to align with Eduphoria!'s expanded messaging and branding. Created flexible Webflow components and templates enabling their team to update and scale content efficiently.
SEO & Performance
Corrected critical SEO errors to improve search rankings and visibility. Implemented optimized site structure and metadata.
Team Training
Provided comprehensive marketing team training sessions to equip their team with the knowledge to confidently manage and maintain the site long-term — reducing dependency on external development support.
Reflections
What I Learned
SEO and design are inseparable on a redesign
Fixing critical SEO errors during a visual redesign isn't a separate workstream — it has to be built into the process from day one.
Reusable components are the real deliverable
The marketing team's ability to manage the site long-term depended entirely on the component system we built. The design was the visible output, but the component library was the actual value delivered.
Training clients is part of the build
Handing off a site without training is an incomplete project. The time invested in walking Eduphoria's team through the CMS and components directly reduced future support overhead and built genuine client confidence.
Measurable SEO wins are the strongest case study asset
25K+ impressions in 30 days post-launch is a number anyone can understand. Building in tracking and benchmarking before launch is what makes those results attributable — and that's what turns a project into a portfolio piece.
