The Result
The Result
An optimized, high-performing Notarize website with custom partner pages, proven A/B-tested homepage improvements, and a streamlined CMS setup that freed their team to focus on growth.
The Challenge
Notarize needed a Webflow Enterprise development partner to collaborate with their marketing team and enhance their digital presence — including custom partner pages, social proof integration, and homepage optimization via A/B testing.
Custom Partner Pages
Designed and developed tailored pages highlighting Notarize's collaborations and sharing content with partner audiences. Embedded a Trustpilot widget to enhance credibility and customer confidence across the site.
A/B Testing & Optimization
Conducted homepage experiments testing various designs and messaging variations to identify best-performing versions. Data-driven updates significantly improved user experience and drove measurable conversion improvements.
Ongoing Enterprise Support
Provided continuous Webflow Enterprise development support — new page builds, CMS enhancements, and ongoing optimizations — allowing Notarize's marketing team to focus on strategic growth initiatives.
Reflections
What I Learned
A/B testing requires a clear hypothesis upfront
Running homepage experiments without a defined hypothesis just produces noise. On Notarize, framing each test around a specific question — does this CTA copy outperform the default?
Enterprise clients need a reliable partner, not just an executor
Notarize's marketing team needed someone who could move fast and stay aligned with their internal goals. Showing up consistently and communicating proactively was as important as the quality of the builds.
Social proof placement is a UX decision
Where you put a Trustpilot widget matters as much as having one. Embedding it at the right point in the user journey — after the value prop, before the conversion ask — made it a trust signal rather than decoration.
Ongoing partnerships compound in value
Each phase of the Notarize engagement built context that made the next phase faster and better.
