The Result
The Result
Creating a Journey-map to tell the story of the current treatment system
Initial Research
Gathering information needed to understand the current state of the Philadelphia Opioid Epidemic
Personas
Using this information to then create the four people that will be represented
Initial Design Phase
The inspiration and creation of the Journey Map
Phase 2
Visual Storytelling
A Deep Dive into the Design of the Journey Map
The Goal of the Journey Map is to be easy to understand for people with little knowledge and those that are experts in the field.
Colors
Each Persona has their own color that is represented in multiple parts of the design to describe their journey
Hand-Drawn Style
This style was used to make the map more visually engaging while also making a dire situation feel less hopeless.
Information Architecture
Condensing all the information into a manner that is easy to understand
Reflections
What I Learned
How complicated the process can be
A Journey Map on this scales requires a lot of time, effort, and teamwork to create.
The importance of visual design in telling a story
The use of colors, typography, and subtle visual cues play a huge role in making this viable for someone with basic knowledge to understand.
How to create a strong foundation with the proper research
I am a firm believer that great designs come from thorough research. Effective designs are a means to convey information to a user in a way that is most easy to understand.
My role as a designer can save lives
The work me and all other UI/UX Designers do is more important than we realize. The ability to make a data visualization like this is not an easy feat but has made a huge difference in a cause I believe in.
